Immersive Marketing 101
The driving force behind immersive marketing is 3D visualisation – this is a market that is expected to grow to a $9 billion market by 2026 according to Unity. The main goal is to serve three-dimensional marketing content to consumers.
of customers are more likely to purchase a product with 3D or augmented reality content
more customer engagement with real-time 3D configurators over 2D
increase in purchases when using 3D product images