Business leaders are beginning to experiment with and invest in immersive technologies to save time, to work more efficiently and derive value from a new way of collaborating with colleagues and partners. At present, the most promising workflows for immersive technology include training and simulation, product design, product marketing (in showrooms), sales situations or exhibitions, behavioral research, data visualization, and remote collaboration. Advanced organisations across industries already are relinquishing in the benefits of immersive technologies.
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